Client: Samsung TV/AV Division via The Gadget Group
This was scheduled to coincide with the World Cup and play into the idea of enticing sports fans to upgrade their television. The brief was for print and digital collateral for a promotion that was running alongside a separate campaign by another agency.
I provided mock-ups and brief for the photographer so we could get the ideal images of Tim Cahill, to work across our designs. We created a suite of in-store point of sale artwork which involved creating detailed knife lines as well as working with freelancers to ensure consistency across the campaign. There were custom catalogue spreads that were designed to be included in each store's brochures to promote the offer.
During the course of the campaign we designed a series of brochure pages. Due to the promotion not being available in all stores we had to leave off the Tim Cahill and Xbox elements from the pages. To maintain the main message of the campaign we kept the imagery football heavy, further encouraging the customers that the World Cup was the perfect time to upgrade their TV.
Working with the client, our SEO expert and digital development team, I mocked up a landing page for the offer. This included adapting elements from the print campaign to work across digital. The artwork was then rolled out as a series of web banner ads and edms.
Below are photographs showing the point of sale artwork as it appeared on site across a number of retailers.
